Tuesday, August 28, 2018

Uncorked: Wine for Women Equality

Women are more engaged, energized and resolute than ever. All eyes are on the future, and women (and like-minded men) are rallying for women’s empowerment and advancement. In their honor, emBRAZEN, a new set of California wines launched on Women’s Equality Day (the anniversary of the 19th Amendment giving women the right to vote), and hope you will join us in nominating female trailblazers as part of emBRAZEN’s Take Up The Torch initiative which will grant one woman $25,000 in support of her cause.
Crafted by winemaker Olivia Teutschel, emBRAZEN honors trailblazing women of the past who refused to let tradition, convention or boundaries restrict their belief and efforts in shaping a more equitable world. These trailblazers come to life to share their stories via an Augmented Reality experience by holding a smart phone with the Living Wine Labels app over the labels:

Nellie Bly: Without so much as a college degree, Nellie became a famed foreign correspondent who ignited female empowerment through pioneering investigative reporting (featured on the emBRAZEN Cabernet Sauvignon)

Celia Cruz: Brazen from birth, she chased her dream of being a star, going on to have the most successful career of any Latin artist of the 20th century (featured on the emBRAZEN Chardonnay)

Via the Take Up The Torch program, emBRAZEN will rally women around the country to nominate and share the stories of local female role models who are driving change in their communities. The recipient of the Take Up The Torch initiative will receive $25,000 to help further her cause and write her own history. 


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