Tuesday, July 22, 2014

Baked by Yael Opens a Cakepoppery

We became fans of Baked by Yael early on and paired her delicious cake pops at our holiday dinner menus.  The pops are incredibly moist and tasty.  

Four years after founding Baked by Yael, lawyer-turned-baker Yael Krigman is taking her online bakery to the streets. Baked by Yael is opening Washington’s first cakepoppery across from the National Zoo at 3000 Connecticut Avenue. Washingtonians and visitors alike will be able to enjoy award-winning cakepops, bagels, and other preservative-free treats made from scratch at Baked by Yael’s first storefront when it opens later this year.

The deal concludes Krigman’s two-year search for retail space. Last summer, Krigman ran a successful Kickstarter crowdfunding campaign, raising nearly $75,000 from 669 backers who pre-ordered cakepops to support Krigman’s dream of opening a brick and mortar store.

Krigman’s online cakepop business has been thriving with orders for birthdays, baby showers, corporate events, and even divorce parties. With a storefront, Baked by Yael’s cakepops and other baked goods will be more accessible to those people who don’t want to wait a day or two to satisfy their sweet tooth.

The company will also expand its special event and corporate catering business and will continue to sell other products, including its renowned hand-rolled bagels, black & white cookies, and rugelach.

Krigman started baking to relieve stress when she was a law student at George Washington University. While studying for the bar exam, she turned to baking even more. Then as an associate at a Washington law firm, she took to bringing in a different baked good every Monday for her colleagues. In time, their constant stream of compliments encouraged her to turn her baking into a business. Baked by Yael was born less than a year later and in November 2011, Krigman left the law firm to follow her entrepreneurial spirit and focus full-time on her business.

Learn more about Baked by Yael at www.bestcakepopever.com. Follow the cakepoppery’s construction progress on Baked by Yael’s blog, Facebook and Twitter.

*This information was provided by Yael Krigman.

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